Every great business starts with a problem worth solving. For us, it was simple: giving a great gift is hard. Not because people don't care — they do. It's hard because the good stuff takes time, thought, and a little bit of heart. And life is busy.
Born in Brisbane, built with love
Love in a Box started at a kitchen table in Brisbane. Sarah had been putting together gorgeous gift boxes for friends and family for years — hand-selecting every product, tying every ribbon, writing every card. People kept asking her to make one for them. Then their friends asked. Then strangers online. Eventually, Brendon said what they were both thinking: "We should just do this properly."
So here we are. A proudly Brisbane-based, 100% Australian-owned small business that believes thoughtful gifting should be accessible to everyone — not just people who have hours to spare.
"The right gift, wrapped with care, can mean everything. We exist to make that moment happen — for every birthday, every new baby, every "just thinking of you."
What makes us different
We don't stock a warehouse of generic products. Every item in every box is hand-selected by Sarah. If she wouldn't give it to someone she loves, it doesn't make the cut. We support local Australian makers wherever we can, and every single box is packed right here at home.
We obsess over the unboxing moment. The weight of the box, the tissue paper, the ribbon, the handwritten card — it all matters. Because the person receiving that box deserves to feel genuinely special, not like they received something pulled off a shelf.
Our promise to you
We will always hand-write the cards. We will always wrap with care. We will always put more thought into our boxes than you'd expect. And we'll keep curating, keep improving, and keep adding new collections as we grow.
This is just the beginning. Thank you for being here at the start of something we're incredibly proud of. Now — go send someone some love. 💕